I have been dying to tell you about this one

He said: "It is good marketing but it is also but also a way to play down such a serious subject and to smile.
"Coffins are consumer goods like any other things, so I sell in the same way as any other consumer goods are sold. The calendar is very popular.

Because, you know, what necrophiliac wouldn't be pleased with a calendar showing his two favorite things...coffins and lingerie-clad girls?