The business world frequently loses itself in platitudes. My brilliant and hilarious friend Michelle has talked about "thinking outside the box" which I also find to be a ...uhm...less than brilliant phrase. Has it ever occurred to these people that the reason there is a box is because...oh, I don't know...maybe because it works? People get so caught up in finding an "innovative" solution they sometimes do not realize there was no problem until they created it.
Then again, is that not one of the great cliches of what it means to be a salesman? "A good salesman creates a need for something they did not know existed."
But my personal favorite has to be, "Did you ask the question?" No, wait a second...I put the EM-phauss-es on the wrong sill-aw-bull. "Did you ask THE question?
4 years ago
2 comments:
I am so flattered! Did I also tell you I think outside the box? ;)
What I love most about that (Think outside the box) phrase is it's utterly ritualised use. What's more amusing than routinely telling people to stop being routine?
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