SOme things in life are just sad and tragic. The abuse heaped upon the innocent is a stomach wrenching, gut churning, dinner regurgitating experience. Take, for example, the McDonalds ad today.
It is tragic to hear a faceless corporation trying to be hip. Sure, I mocked (and will continue to mock) their "I'm Lovin' it" jingle. Everyone who suffers that ends the jingle a little stupider than when it started. What exactly are you loving? The very real possibility of an internal grease fire? The lovely fresh scent of french fries and salt that follows you for hours after you wipe your hands on your pants because the 36 napkins you snagged just didn't get the job done?
Oh, I know. You are loving the fact you can go to a fast food restaurant, pay three times the price of a head of lettuce, and have a reconstituted frozen salad replete with croutons that break your teeth and flavors that bear more resemblance to a dumpster diver repast than a tangy southwest iceberg lettuce with ranch dressing salad or whatever the smurf they are calling it today. Oh, yeah, I'm lovin it, all right. Lots of comedic potential is there for sure.
But now they have a new, fresh, "with it" slogan..."Get your smile on". First off, this legendary bit of pop culture bad taste phenomenon is always stupid, regardless fo who says it or what they are getting on...a groove, a concert, a movie...I think it could only be worse if some lunkheaded nincompoop managed to break off a phrase like "I'm jonesing to get my video gamage on. We are totally going to get juggy with it."
Yes, we are all a little bit closer to complete retardation simply for having read that sentence. Are you getting your anger on? See what I mean? No matter what you are getting on, the phrase itself is so stupefyingly clumsy and inept that any legitimate user of the English language naturally hates it.
Here is a hint for all the hipster wannabes trying to drive pop culture to the next big happening. If you have to force it...it doesn't work. These things have to grow naturally. They have to evolve from legitimate usage, a legit good idea...not a Madison Avenue wants street cred thing.
Which, by the way, is another terrible phrase. Street cred? What is that? The last time I checked, the people on the street were prostitutes, drug runners or users, homeless people, thugs, and gangs...at least the street referred to by street cred.
At some point we need to buckle down and get a little bit of "social cred"...if the society is not creditable because of events and phrases going on in that society, the world has issues.
So the next time you hear that commercial, make a point of stopping by a McDonalds and pointing out their ad has driven you to Wendy's. Besides, her skirt is shorter.
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1 comment:
You made me laugh out loud! I thought I was the only one who knew about Wendy's skirt ;)
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